HustleGist

Dear Entrepreneur, Thank you for joining us once again. I believe we have been enjoying our gist so far. Now that we have decided on how to choose the side hustle (in preparation for setting out fully), the next thing is to write out how it will be run- your business plan. I have found out from experience that Nigerians have lofty business dreams but fail to be realistic. A business plan should be practical and not wholly based on 'faith'. Be truthful to yourself. Your projections and figures should not be ambiguous. Carry out your market analysis properly. Google is your friend, use it. Study market trends. If it is a new product, carry out surveys to know if it will be acceptable to your target market. If it is an existing product, what do you want to do differently? You want to run a business selling ‘akara’, it might be nice to host akara party in your house and intentionally sample the opinion of your guests on the taste of our akara. What is different a...

Dear Aspiring entrepreneur, In the past two weeks, we have been biting our teeth into the importance of having a side hustle. We looked at what lessons to learn from your current job and how your workplace can teach you important characteristics what would help build your business. If you are not learning what to do from your work place right now, you are learning what not to do. So see your current job as a learning center. This week let’s delve into identification of what to do. First determine what your side hustle will be. Will it be products or services? In identifying what to do, you must not be afraid to fail. The fear of failure can cripple even the greatest of minds. In determining your side hustle experiment a lot as this is also a journey to discovering the different aspects of yourself. Making up your mind about what the side hustle is constitute 40% of the walk. Your decision should be based on your area of strength. How do you know what you are good at? Check...